Perfume came into its own when Louis XV came to the throne in the 18th century. His court was called "la cour parfumée" (the perfumed court). Madame de Pompadour ordered generous supplies of perfume, and King Louis demanded a different fragrance for his apartment everyday. The court of Louis XIV was even named due to the scents which were applied daily not only to the skin but also to clothing, fans and furniture. Perfume substituted for soap and water. The use of perfume in France grew steadily. By the 18th century, aromatic plants were being grown in the Grasse region of France to provide the growing perfume industry with raw materials. Even today, France remains the centre of the European perfume design and trade.
Perfume reached its peak in England during the reigns of Henry VIII and Queen Elizabeth I. All public places were scented during Queen Elizabeth's rule, since she could not tolerate bad smells. It was said that the sharpness of her nose was equaled only by the slyness of her tongue. Ladies of the day took great pride in creating delightful fragrances and they displayed their skill in mixing scents.
The sense of smell is often overlooked as a way of marketing products. The deliberate and controlled application of scent is used by designers, scientists, artists, perfumers, architects and chefs. Some applications of scents in environments are in casinos, hotels, private clubs and new automobiles. For example, "technicians at New York City’s Sloan-Kettering Cancer Center disperse vanilla-scented oil into the air to help patients cope with the claustrophobic effects of MRI testing. Scents are used at the Chicago Board of Trade to lower the decibel level on the trading floor.
You can smell as fresh as a daisy every month and your scent cells are renewed every 28 days, so every four weeks you get a new "nose".
Smell is the most sensitive of the senses. People can remember smells with 65% accuracy after a year, while visual recall is about 50% after three months. Research has shown that smell is the sense most linked to our emotional recollection. So, when linked to a product, that can reap dividends. Studies show that 75% of emotions are triggered by smell which is linked to pleasure, well-being, emotion and memory – handy when you want people to buy your products. One of the most evocative smells from childhood is crayons. A survey found that 85% of all people remembered their childhood when they caught the smell of Crayola crayons and the newer crayon-scented coloured pens.
The smell of a new leather jacket or pair of shoes makes everyone happy. But a new car smells best of all. An artificial "new car smell" is sprayed inside cars that lasts for six weeks. And while not everyone can own a Rolls-Royce, at least you could get the smell. The car manufacturer reproduced the scent of the 1965 Silver Cloud and sprays it under the seats to recreate the smell of a classic Roller. The same goes for flying. Singapore Airlines recreated a scent of the Orient for its flights. The aroma of lotus flowers and bamboo forests is put on hot towels for passengers.